Ever heard of electronic company showing off its prototypes of its product before it develops completely? Might be, no. No big companies such as Apple or Samsung does so. But, Sony has started showing off prototypes of its products before they get complete. There might be only few companies that would show something related to the product because of security reasons. But, Sony is among those companies that started a program called as Future Lab.
What Sony’s Future Program is all about?
Future lab is a program where Sony takes the help of technology to reveal the unseen features of its products before they get launched. Sony introduced a new concept “N” that is a concept prototype which features voice interaction system. It is based on the wearable technology that allows you to free your ears, hands and eyes. Because with this technology, you can listen to music freely, you can view any information without looking again into large displays etc.
Why Sony needs a Future Lab program?
Future Lab is an approach to examine the reactions of customers to their products so that they could develop their products accordingly. Sony really needed this way of examining customers because it had faced huge losses in the past few years. Sony lacked because when Apple and other companies were busy in developing smart gadgets, Sony was busy in creating its film studio. There is no guarantee that with the help of a Future Lab program, Sony would definitely make profits, but it could help Sony to build up again to some extent.
Sony has not revealed much of the details related to the Future Program, but it is expected that Sony would show its products before getting launched to get reviews from the customers and would make the improvements accordingly. It is not the first time when Sony is adopting such program, Sony had organized a similar program in 2015 in Japan that was known as First Flight. Sony developed a website for First flight where it posted about its five new gadgets for the purpose of crowdfunding and thought of an idea that after those products get popularity, Sony would introduce and launch them in the market. It has not been clarified by the Sony that Future Program is the replacement of First flight program or it will be a new one.
If the Sony gets good response from customers, the campaign Future Program can be successful and it could be a winning strategy for Sony. Yet the Sony does not have that much better designed products, but it is doing its best to come back in the market as it was used to. Apart from this future program, Sony has made so many other business strategies to make more profit and overcome the difficulty it faced in the few past years. It has been expected that Future Lab could bring a great change in the current financial situation of Sony by putting some light into Research & Development Labs of Sony. Sony has already released some of the amazing new gadgets and everybody wishes to see something that Sony is on the way to release via Future Program.